Category Leaders helps ambitious B2B technology companies sharpen their positioning, articulate what makes them different, and earn the attention of the analysts and markets that matter.
Start a Conversation Meet AmyMost companies know they need to be better positioned. Few know how. Category Leaders brings clarity, challenge, and a practical path forward.
Market strategy that cuts through noise. From positioning and go-to-market planning to campaign architecture — built around what actually moves the needle for B2B technology companies.
Explore →If your team can't explain what you do in one sentence, your market won't either. We build messaging frameworks that are clear, differentiating, and actually get used.
Explore →Getting into the right analyst conversations — and being positioned well within them — requires strategy, not just briefing decks. We make analyst engagement a competitive weapon.
Explore →Because the world doesn't need another marketing agency that delivers a deck and disappears.
Category Leaders is the practice of Amy Collins — a seasoned strategic marketing consultant who has spent her career helping B2B technology companies figure out who they are, articulate why they matter, and get in front of the people who shape their markets.
The work is hands-on, straight-talking, and designed to challenge comfortable thinking. If you want someone who'll tell you what you want to hear, we're probably not the right fit.
Let's have an honest conversation about where you are and where you need to be.
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